Year
2020
Client
SQUID Climbing
Worked-on
Product Ideation & Strategy
The Wall Cap was born from our unique approach to apparel, bringing fresh ideas to the climbing community. We wanted to create something functional and fun, blending practicality with the playful spirit of our brand
Content Strategy
The wall cap, had it's own social campaign, through playfully highlighted its benefits in climbing environments. Wit this targeted social media campaigns, we effectively reached our audience.
Develop something that last
I took charge of the design process, from concept to production. We focused on making the cap durable and functional, going through multiple rounds of prototyping and testing to ensure it could withstand the tough conditions climbers face.
