Year
2020
Client
SQUID Climbing
Worked-on
Creativity over performance
We carved out a unique space in the climbing market with a focus on creativity and inclusivity, setting ourselves apart from performance-centric brands. This fresh perspective resonated deeply with the community and drove our initial success.
Community driven brand
Our community quickly bonded with the brand, driven by a shared passion for climbing and a desire for an inclusive, creative environment. This strong connection has fueled our growth and reinforced the sense of belonging within the climbing community.
Artist Collaborations
Our collaborations with various artists keep the brand vibrant and versatile. This approach prevents a rigid brand identity, ensuring our collections remain lively and aligned with the climbing community’s spirit.
Content Strategy
With SQUID I prioritized quality by partnering with experts to use leftover fabrics, creating high-quality garments with minimal environmental impact. This commitment supports both sustainability and superior craftsmanship.
