Year
2020
Client
Polyvorm
Worked-on
Design Evolution
The system also includes the creation of new design elements that allow for the brand’s growth. The guidelines are robust enough to preserve the brand’s foundation while offering flexibility for designers to explore innovative ways of showcasing the brand.
Ease of Handover
I created a streamlined process that enables mid to junior-level designers to work effectively under the guidance of an experienced art director. This ensures that the brand’s visual integrity is maintained even as different designers contribute.
Design Continuity
To ensure consistency across digital and print mediums, I established a comprehensive guide, including a meticulously designed grid system. This guide provides clear instructions on scaling elements between various screens and translating them into print, maintaining a cohesive brand experience.
