A little about me.
I have over a decade of experience in various creative fields, where my passion for design shines through. While creativity is at the heart of what I do, I’m particularly drawn to the strategic side of the design process. Whether it’s coming up with fresh ideas or refining the details, I enjoy being part of the journey that transforms concepts into reality.
With a knack for balancing creativity with critical thinking, I help guide teams from the initial idea to successful execution, ensuring every project is thoughtfully developed and brought to life.
I have over a decade of experience in various creative fields, where my passion for design shines through. While creativity is at the heart of what I do, I’m particularly drawn to the strategic side of the design process. Whether it’s coming up with fresh ideas or refining the details, I enjoy being part of the journey that transforms concepts into reality.
With a knack for balancing creativity with critical thinking, I help guide teams from the initial idea to successful execution, ensuring every project is thoughtfully developed and brought to life.
On a lighter note, I am a big climbing enthousiast and my vacations are mostly spent crawling on rocks. Dont worry, I have a good insurance.
Besides that I like to spend time experimenting with different arts. Either through making collages, taking photos, stitching and explore different printing techniques. Curious? Take a look here
On a lighter note, I am a big climbing enthousiast and my vacations are mostly spent crawling on rocks. Dont worry, I have a good insurance.
Besides that I like to spend time experimenting with different arts. Either through making collages, taking photos, stitching and explore different printing techniques. Curious? Take a look here
2021 - 2024
BoxPlay, London
Art Director / Product Designer
B2B - EdTech - E-Learning
At BoxPlay, I worked as an art director alongside the creative director, whilst staying actively involved as a designer within the product team. Balancing both roles allowed me to understand projects from a practical perspective and effectively translate these insights to the design team. I played a key part in helping BoxPlay develop their e-learning platform, turning the founders’ vision into practical project strategies and collaborating with the team to bring those ideas to life.
2021 - 2024
BoxPlay, London
Art Director / Product Designer
B2B - EdTech - E-Learning
At BoxPlay, I worked as an art director alongside the creative director, whilst staying actively involved as a designer within the product team. Balancing both roles allowed me to understand projects from a practical perspective and effectively translate these insights to the design team. I played a key part in helping BoxPlay develop their e-learning platform, turning the founders’ vision into practical project strategies and collaborating with the team to bring those ideas to life.
2021 2024
BoxPlay, London
Art Director / Product Designer
B2B - EdTech - E-Learning
At BoxPlay, I worked as an art director alongside the creative director, whilst staying actively involved as a designer within the product team. Balancing both roles allowed me to understand projects from a practical perspective and effectively translate these insights to the design team. I played a key part in helping BoxPlay develop their e-learning platform, turning the founders’ vision into practical project strategies and collaborating with the team to bring those ideas to life.
2019 - 2023
SQUID Climbing, Nijmegen
Co-founder & Lead Designer
B2C - Retail - Marketing
It's hard to put a title on this one. With just the two of us, we had to wear many hats, making it an interesting and rewarding journey. As a designer I primarily focussed on the brand and product strategy, its execution, and making sure we reached the right target group. As a co-founder I felt there was something missing—a community focused less on performance and more on fun. We saw that this really took off and resonated with climbers around the world.
2019 - 2023
SQUID Climbing, Nijmegen
Co-founder & Lead Designer
B2C - Retail - Marketing
It's hard to put a title on this one. With just the two of us, we had to wear many hats, making it an interesting and rewarding journey. As a designer I primarily focussed on the brand and product strategy, its execution, and making sure we reached the right target group. As a co-founder I felt there was something missing—a community focused less on performance and more on fun. We saw that this really took off and resonated with climbers around the world.
2019 2023
SQUID Climbing, Nijmegen
Art Director / Product Designer
B2C - Retail - Marketing
It's hard to put a title on this one. With just the two of us, we had to wear many hats, making it an interesting and rewarding journey. As a designer I primarily focussed on the brand and product strategy, its execution, and making sure we reached the right target group. As a co-founder I felt there was something missing—a community focused less on performance and more on fun. We saw that this really took off and resonated with climbers around the world.
2018 - 2021
20to10, Nijmegen
Founder & Art Director
B2B - Agency - Brand Design & Campaigns
20to10 grew out of my work as a freelancer. What started as a solo venture evolved into more of an agency, where I brought in others to take on bigger projects. This shift allowed me to move from just hands-on design work to also managing projects and leveraging my network to expand our services. It was a great opportunity to learn where my strengths lie and to recognize when to bring in others for their expertise.
2018 - 2021
20to10, Nijmegen
Founder & Art Director
B2B - Agency - Brand Design & Campaigns
20to10 grew out of my work as a freelancer. What started as a solo venture evolved into more of an agency, where I brought in others to take on bigger projects. This shift allowed me to move from just hands-on design work to also managing projects and leveraging my network to expand our services. It was a great opportunity to learn where my strengths lie and to recognize when to bring in others for their expertise.
2018 2021
20to10, Nijmegen
Art Director / Product Designer
B2B - Agency - Brand Design & Campaigns
20to10 grew out of my work as a freelancer. What started as a solo venture evolved into more of an agency, where I brought in others to take on bigger projects. This shift allowed me to move from just hands-on design work to also managing projects and leveraging my network to expand our services. It was a great opportunity to learn where my strengths lie and to recognize when to bring in others for their expertise.
2016 - 2018
Ministry of Frames, Amsterdam
Photographer & Editorial Designer
B2B - Agency - Video & Photography
This might seem like an odd one out, but it’s where my roots are. My passion for creating visuals began with photography and exploring interesting compositions. At Ministry of Frames, a film agency specializing in documentary-style films, I worked as a photographer on my own projects and also supported larger film shoots. My focus was primarily on architecture and interior design."
2016 - 2018
Ministry of Frames, Amsterdam
Photographer & Editorial Designer
B2B - Agency - Video & Photography
This might seem like an odd one out, but it’s where my roots are. My passion for creating visuals began with photography and exploring interesting compositions. At Ministry of Frames, a film agency specializing in documentary-style films, I worked as a photographer on my own projects and also supported larger film shoots. My focus was primarily on architecture and interior design."
2016 2018
Ministry of Frames, Amsterdam
Art Director / Product Designer
B2B - Agency - Video & Photography
This might seem like an odd one out, but it’s where my roots are. My passion for creating visuals began with photography and exploring interesting compositions. At Ministry of Frames, a film agency specializing in documentary-style films, I worked as a photographer on my own projects and also supported larger film shoots. My focus was primarily on architecture and interior design."
2014- 2016
Self Employed, Amsterdam
Digital Designer
B2B - Brand Design & Campaigns
After finishing my studies and traveling for a while, I had the chance to start working as a self-employed designer. I helped companies with brand positioning and reaching their target audiences. With a background in both graphic design and photography, I was able to take on a variety of projects. This period was a valuable learning experience, as I worked with start-ups and mid-sized companies, each with its own set of challenges. It was a great opportunity to sharpen my design skills and grow as an entrepreneur.
2014- 2016
Self Employed, Amsterdam
Digital Designer
B2B - Brand Design & Campaigns
After finishing my studies and traveling for a while, I had the chance to start working as a self-employed designer. I helped companies with brand positioning and reaching their target audiences. With a background in both graphic design and photography, I was able to take on a variety of projects. This period was a valuable learning experience, as I worked with start-ups and mid-sized companies, each with its own set of challenges. It was a great opportunity to sharpen my design skills and grow as an entrepreneur.
2016 2018
Self Employed, Amsterdam
Art Director / Product Designer
B2B - Brand Design & Campaigns
After finishing my studies and traveling for a while, I had the chance to start working as a self-employed designer. I helped companies with brand positioning and reaching their target audiences. With a background in both graphic design and photography, I was able to take on a variety of projects. This period was a valuable learning experience, as I worked with start-ups and mid-sized companies, each with its own set of challenges. It was a great opportunity to sharpen my design skills and grow as an entrepreneur.
