A little about me.
I'm a designer with 10 years of experience in the creative field. While creativity is at the heart of what I do, I'm most impactful when utilising my experience as a designer with my strategical vision. It allows me to help shape design processes, guiding teams from the initial ideas to successful design solutions.
My hands-on experience with diverse design projects help me understand the intricacies of design. Whilst growing into a senior designer, I've learned to connect my work to organisational challenges and opportunities. Enabling me to step back and maintain a big-picture view to guide projects toward suitable solutions.
I'm a designer with 10 years of experience in the creative field. While creativity is at the heart of what I do, I'm most impactful when utilising my experience as a designer with my strategical vision. It allows me to help shape design processes, guiding teams from the initial ideas to successful design solutions.
My hands-on experience with diverse design projects help me understand the intricacies of design. Whilst growing into a senior designer, I've learned to connect my work to organisational challenges and opportunities. Enabling me to step back and maintain a big-picture view to guide projects toward suitable solutions.
On a lighter note, I am a big climbing enthousiast and my vacations are mostly spent crawling on rocks. Dont worry, I have a good insurance.
Besides that I like to spend time experimenting and expressing myself through different arts. In my spare time I'm either busy making collages, taking photos or explore different printing techniques. Curious? Take a look here
On a lighter note, I am a big climbing enthousiast and my vacations are mostly spent crawling on rocks. Dont worry, I have a good insurance.
Besides that I like to spend time experimenting and expressing myself through different arts. In my spare time I'm either busy making collages, taking photos or explore different printing techniques. Curious? Take a look here
2021 - 2024
BoxPlay, London
Lead Designer
B2B - EdTech - E-Learning
As a lead designer alongside the creative director, I helped shape BoxPlay's vision into actionable projects, while staying hands-on involved as a designer in the product team. This role allowed me to understand projects from a broader strategic vision and translate these insights into practical solutions within the design team. During my time at BoxPlay I helped them further develop their e-learning platform and develop new learning products.
2021 - 2024
BoxPlay, London
Lead Designer
B2B - EdTech - E-Learning
As a lead designer alongside the creative director, I helped shape BoxPlay's vision into actionable projects, while staying hands-on involved as a designer in the product team. This role allowed me to understand projects from a broader strategic vision and translate these insights into practical solutions within the design team. During my time at BoxPlay I helped them further develop their e-learning platform and develop new learning products.
2021 2024
BoxPlay, London
Art Director / Product Designer
B2B - EdTech - E-Learning
As a lead designer alongside the creative director, I helped shape BoxPlay's vision into actionable projects, while staying hands-on involved as a designer in the product team. This role allowed me to understand projects from a broader strategic vision and translate these insights into practical solutions within the design team. During my time at BoxPlay I helped them further develop their e-learning platform and develop new learning products.
2019 - 2023
SQUID Climbing, Nijmegen
Co-founder & Designer
B2C - Retail - Marketing
It's hard to put a title on this one. With just the two of us, we had to wear many hats, making it an interesting and rewarding journey. As a designer I primarily focussed on growing the brand and it’s product product offering. Shaping our ideas into actual new products, and making sure it reaches the right target group through content design and market strategy.
2019 - 2023
SQUID Climbing, Nijmegen
Co-founder & Designer
B2C - Retail - Marketing
It's hard to put a title on this one. With just the two of us, we had to wear many hats, making it an interesting and rewarding journey. As a designer I primarily focussed on growing the brand and it’s product product offering. Shaping our ideas into actual new products, and making sure it reaches the right target group through content design and market strategy.
2019 2023
SQUID Climbing, Nijmegen
Art Director / Product Designer
B2C - Retail - Marketing
It's hard to put a title on this one. With just the two of us, we had to wear many hats, making it an interesting and rewarding journey. As a designer I primarily focussed on growing the brand and it’s product product offering. Shaping our ideas into actual new products, and making sure it reaches the right target group through content design and market strategy.
2018 - 2021
20to10, Nijmegen
Founder & Designer
B2B - Agency - Brand Design & Campaigns
20to10 grew out of my work as a freelancer. What started as a solo venture evolved into an agency, bringing together other experts to take on bigger projects. This shift allowed me to move from hands-on design work to gaining experience managing projects and leveraging my network to expand our services. It was a great opportunity to learn where my strengths lie and to recognise when to bring in others for their expertise.
2018 - 2021
20to10, Nijmegen
Founder & Designer
B2B - Agency - Brand Design & Campaigns
20to10 grew out of my work as a freelancer. What started as a solo venture evolved into an agency, bringing together other experts to take on bigger projects. This shift allowed me to move from hands-on design work to gaining experience managing projects and leveraging my network to expand our services. It was a great opportunity to learn where my strengths lie and to recognise when to bring in others for their expertise.
2018 2021
20to10, Nijmegen
Art Director / Product Designer
B2B - Agency - Brand Design & Campaigns
20to10 grew out of my work as a freelancer. What started as a solo venture evolved into an agency, bringing together other experts to take on bigger projects. This shift allowed me to move from hands-on design work to gaining experience managing projects and leveraging my network to expand our services. It was a great opportunity to learn where my strengths lie and to recognise when to bring in others for their expertise.
2016 - 2018
Ministry of Frames, Amsterdam
Photographer & Editorial Designer
B2B - Agency - Video & Photography
This might seem like an odd one out, but it’s where my roots are. My passion for creating visuals began with understanding compositions through photography and editorial design. At Ministry of Frames, a film agency specialising in documentary-style films, I worked as a photographer on various projects and doubled as support for larger film projects.
2016 - 2018
Ministry of Frames, Amsterdam
Photographer & Editorial Designer
B2B - Agency - Video & Photography
This might seem like an odd one out, but it’s where my roots are. My passion for creating visuals began with understanding compositions through photography and editorial design. At Ministry of Frames, a film agency specialising in documentary-style films, I worked as a photographer on various projects and doubled as support for larger film projects.
2016 2018
Ministry of Frames, Amsterdam
Art Director / Product Designer
B2B - Agency - Video & Photography
This might seem like an odd one out, but it’s where my roots are. My passion for creating visuals began with understanding compositions through photography and editorial design. At Ministry of Frames, a film agency specialising in documentary-style films, I worked as a photographer on various projects and doubled as support for larger film projects.
2014- 2016
Self Employed, Amsterdam
Digital Designer
B2B - Brand Design & Campaigns
After finishing my studies, I had the chance to dabble in some work as a self-employed designer & marketeer. Through the network I gained during my studies I helped companies with brand positioning and reaching the right target audiences. Over time gaining more experience with graphic design and photography, I was able to take on more jobs. This period was a valuable learning experience, as I worked with start-ups and mid-sized companies, each with its own set of challenges. It was a great opportunity to sharpen my design skills.
2014- 2016
Self Employed, Amsterdam
Digital Designer
B2B - Brand Design & Campaigns
After finishing my studies, I had the chance to dabble in some work as a self-employed designer & marketeer. Through the network I gained during my studies I helped companies with brand positioning and reaching the right target audiences. Over time gaining more experience with graphic design and photography, I was able to take on more jobs. This period was a valuable learning experience, as I worked with start-ups and mid-sized companies, each with its own set of challenges. It was a great opportunity to sharpen my design skills.
2016 2018
Self Employed, Amsterdam
Art Director / Product Designer
B2B - Brand Design & Campaigns
After finishing my studies, I had the chance to dabble in some work as a self-employed designer & marketeer. Through the network I gained during my studies I helped companies with brand positioning and reaching the right target audiences. Over time gaining more experience with graphic design and photography, I was able to take on more jobs. This period was a valuable learning experience, as I worked with start-ups and mid-sized companies, each with its own set of challenges. It was a great opportunity to sharpen my design skills.
